I’m not a fan of pretesting, because I don’t think you’ll get honest answers and/or the people are plainly not your target group, just a mere fraction of them. Therefore it will always wash up the creative concept to an uninteresting and unusable jibberish.
Here’s a video of a target group been shown Apple’s 1984 spot. Don’t get me wrong. Even though I own a Mac, I dispise most of their advertising. But I love the product and usability of it. So here we go:
