Here’s what I don’t get: Why is there no such thing as a beer week in Germany, the home of great beer? Why can’t I go to a bar and taste countless amounts of different beers? And why does it appear as a dull thing to German breweries to bring together as many beer enthusiasts as possible to showcase their range of products and skills?
The definition of advertising used to be “The art of seperating people from their money” which means bring people to spend their money on a certain product.
Nowadays the definition seems to be bring people together with the product and see if they like it. If they do, great, job done. If they don’t, maybe your product sucks.
Long story short I think something like San Francisco’s beer week is a phantastic opportunity to get people to know your product. Of course you have to trust your product first. And that’s the problem. We kind of became so obsessed with the brand, we almost forgot about the product behind it.
Let’s go grasroots.
Thanks to beerandnosh.com for the coverage and the picture.
