While the days have started where we see one “So this was 2009″-show a day on telly,
Campaign reveals the winners of 2009 in its annual round-up of the advertising year.
Thoughts:
The planning department seems to be the only field in advertising where women have a real chance to shine (just have a look at Campaigns Top Ten CDs or Top Ten Suits). It’s also the one field where it’s most apparent how smart, compassionate, fact-orientated and intuitive you really are. Which speaks for itself. Advertising is still a boys club. That might be the reason why it is so fucked up at times. Even the women who become powerfull eventuelly start to act like machos.
Not too many of Campaings Top Ten ads and campaigns have been discussed or analysed here in Germany. Which is kind of sad. We have a tendency of looking at other countries work, especially the UK, and say, that is way crazy, we love it, let’s not do it like that. We tend to just see the creative output without the strategic approach behind it - which often is what makes it that good. And allows you to go wild.
The most interesting agencies in the UK are the ones we don’t usually take into consideration. Or are you telling me you have kept an eye on Rainey Kelly Campbell Roalfe/Y&R, VCCP, McCann Erickson, Dare and AKQA (okay, maybe AKQA)? It’s not only Fallon and Mother anymore.
Finally: look at the haggard faces of Campaigns Top Ten CDs.
Just a short time ago I would have thought, I want to be one of those guys.
Now I’m not so sure any more.
And while one of the guys who would have been on that kind of list if not leading that list in Germany just passed away (Jürgen Vossen, RIP), it makes you wonder what you will leave behind when it’s time to drop out. Or if it’s any important.
Maybe it’s time to map down our own top ten list - of things that are important to us, not of the important things we do.
