Nice one from TBWA Brussels.

I kind of forgot this lovely bit like 2 years ago here inside the womb of
beersandideas.com - and I don’t care. The only reason I post it now is that I want to
watch it one more time and I have no clou where I found it.
So the headline in this case is quiet telling.

Credits at the end of the clip. Brilliant work.
Cheers.

Lumitectura from barno on Vimeo.

Here’s what I don’t get: Why is there no such thing as a beer week in Germany, the home of great beer? Why can’t I go to a bar and taste countless amounts of different beers? And why does it appear as a dull thing to German breweries to bring together as many beer enthusiasts as possible to showcase their range of products and skills?
The definition of advertising used to be “The art of seperating people from their money” which means bring people to spend their money on a certain product.
Nowadays the definition seems to be bring people together with the product and see if they like it. If they do, great, job done. If they don’t, maybe your product sucks.
Long story short I think something like San Francisco’s beer week is a phantastic opportunity to get people to know your product. Of course you have to trust your product first. And that’s the problem. We kind of became so obsessed with the brand, we almost forgot about the product behind it.
Let’s go grasroots.

Thanks to beerandnosh.com for the coverage and the picture.

I had a vision: the next war will be borderless and fought by corporations!

Since more and more countries nutralise their abillity to attack due to peace treaties, with which they put in check dictators and countries that don’t satisfy their needs for ressources.

Declining economic revenues and big companies tendency to cannibalise competors fields of business will lead them to build up their armies. This trend will be lead by Google, Microsoft, Facebook, Apple and Murdochopolis.

The war will be a fregmented on and fought on many frontiers. Increasingly aggressive advertising with products and update subscriptions with punishments and threat of loss of personal data that is stored in the cloud of that corporation. Phone spyware, neural brainwave manipulation and more will be the threats to humans.

At some point goverments will be joining alliances with those corporations. Old treaties like NATO, Warshaw pact, UNO, etc. will cease to exist.

Even families will be split up according to their individual, or should I say former “personalised” and preferred usage preferences. It’s going to be a fight all against all. New laws will be passed, supported by the leaders of the individual corporations (Zuckerman, Gates, Jobs, etc.) allowing to kill users of the opposite Life-OS, as their programs/systems/ideologies will be called by then.

Prepare yourself, the day is coming!

Supporting the fine arts like music, painting, high fashion and ass-kicking, California based clothing company RVCA presents their newest t-shirt design in style. Designed by New York über-artist Phil Frost it’s basically the first of it’s kind and shows the cross-over approach of the brand perfectly. And thanks to my sister in Sacramento, CA, I’m wearing it right now. Wowsies.

Tons of inspirational video material that makes you want to quit your job, move to California and spend your time with more usefull stuff like skateboarding, surfing, dancing, playing guitar, painting and training you find HERE.

BJ Penn x Frost Tee from RVCA on Vimeo.

Been to the Boros bunker last sunday. Haven’t been so impressed by art or architecure

in a long time. The bunker itself humbles you. And each room holds another surprise. It’s like a crazy-ass Disneyworld for art-lovers. Especially Olafur Eliasson’s work never ceases to amaze me. I’m not much of an art guy but this whole concept blew me away. Do yourself a favor and go there when in Berlin. Adman Boros managed to create a magical and inspiring place. Reservation is needed.

What’s up, beer drinking, ideas producing nation? And by nation I mean Jake and Elias. Leaving 2009 behind us, much to my relief, here is the first Link Dump of 2010. Enjoy it while it lasts.

British copywriter Howard Fletcher has an awesome website. With words.

Really not much else.

Feel like change? Get sacked. Check out what can happen when you get laid off and make the best of it. There’s life beyond this industry. Actually, only there. Lemonade.

WTF of the day: First I found ten Euros on the streets. Then THESE fellas send me a big

package of spicery, sauces and awesome - to an address where I don’t live anymore for

over ten years.
So either these guys are really fucking late with their orders or somebody is

trying to be funny. Either way, as I certainly didn’t order anything from those fine people,

I just say Thank You for the chili-ketchup. Finally I come home and find a book in my mailbox, wrapped as a gift - with no sender. Unexpected. It’s like the universe finally is okay with the decisions I made lately. It’s about freaking time, universe.

We’ve come a long way.

Speaking about food Feran Adria practically has no home, always thinks, never rests, just cooks. Interview with a maniac. From 2006, but still inspiring. Via H.O.M.E. mag. 

Insane animation tests. Tracked with PFHoe Pro. Man, you got to be kidding me.

Design case: The Holy Bible in a Moleskin version might just be what the Vatikan needs.

Via ADC.

What kills businesses: lazyness, mostly. Copying signs your death warrant afterwards.

We knew it. Great article over at Hadelsblatt.com.

Handsome AND smart: Stefan Niggemeier interview at dctp.com. Also online: Sascha Lobo talks about himself. For proper 40 minutes. If you really hate your life, you’re welcome.

Exactly two years ago I was sitting in a bar in Hamburg with a fellow copywriter thinking about how it was time to start a green agency. Of course we never realized it. Because we are idiots. Somebody else did. Fair enough.

You think winter in Berlin sucks? Try good ol’ Russia.

All the most incredible pictures of 2009 - and some more. The Big Picture at Boston.com.

Copywriter Bob Bly makes a point by posting what he won’t and will do for free for you.
It may sound tacky but I know how he feels. I was recently asked to come up with a claim for a multi-million Euro Start Up, you know, as a favor, but only if I had nothing else to do at night.
Think about it, these people have so much money they could hire a team of scientists to grow a genetically enhanced leprechaun in a lab who then builds a massive claim out of solid gold yet they ask you to do it for free.

Because it’s 2010 and things need to change - again - this is the guitar I’m going to buy. Isn’t she a pretty thing?

To see what a man with his guitar can do in times of need check out this little film of a guy called Josh Wilson who lightened up the spirits of a lot of people while stuck at the Newark airport a few days ago. Nice one, Josh.

I discovered a really, realy, really cool German actress around Christmas, while sitting on the couch with my mom watching TV. I will not admit what kind of movie it was. Let’s just say my mom enjoyed it a lot. And Paula Kalenberg made it worth my while.

Finally: Thanks to Björn (Studio314), his girlfriend and all the good people of the Wiener Straße for an awesome New Years Eve. Good times. And thanks to Jochen for the Zimtschnecken.

PS: It’s not that you fall. It’s how you land.

Take good care of yourselves and the ones you love.

While the days have started where we see one “So this was 2009″-show a day on telly,

Campaign reveals the winners of 2009 in its annual round-up of the advertising year.
Thoughts:

The planning department seems to be the only field in advertising where women have a real chance to shine (just have a look at Campaigns Top Ten CDs or Top Ten Suits). It’s also the one field where it’s most apparent how smart, compassionate, fact-orientated and intuitive you really are. Which speaks for itself. Advertising is still a boys club. That might be the reason why it is so fucked up at times. Even the women who become powerfull eventuelly start to act like machos.

Not too many of Campaings Top Ten ads and campaigns have been discussed or analysed here in Germany. Which is kind of sad. We have a tendency of looking at other countries work, especially the UK, and say, that is way crazy, we love it, let’s not do it like that. We tend to just see the creative output without the strategic approach behind it - which often is what makes it that good. And allows you to go wild.

The most interesting agencies in the UK are the ones we don’t usually take into consideration. Or are you telling me you have kept an eye on Rainey Kelly Campbell Roalfe/Y&R, VCCP, McCann Erickson, Dare and AKQA (okay, maybe AKQA)? It’s not only Fallon and Mother anymore.

Finally: look at the haggard faces of Campaigns Top Ten CDs.
Just a short time ago I would have thought, I want to be one of those guys.
Now I’m not so sure any more.
And while one of the guys who would have been on that kind of list if not leading that list in Germany just passed away (Jürgen Vossen, RIP), it makes you wonder what you will leave behind when it’s time to drop out. Or if it’s any important.

Maybe it’s time to map down our own top ten list - of things that are important to us, not of the important things we do.