This is so much fun, really. Maybe it is because I have read quiet some of the books by these scientists and authors back in the days when I still wanted to be a productive part of society, you know, before I started working in advertising, and now I can dance by listening to them.
Maybe it is because I have something going for sleazy vocoder-techno, I don’t know, my point is this should be running on MTV instead of Rock of Love 3 - Hookers have hearts too at any given day.
The brilliant mind behind Massive Attacks insane ‘Splitting the Atom’ video and the o2 ‘Doodles’ film has done it again. Here is Edouard Salier’s new commercial for Nike Woman.
But as talented as this guy is in creating eye-candy, when it comes to sport I prefer THIS or THIS every day of the week.
Then again, I’m not a girl, am I? Don’t answer that.
I kind of forgot this lovely bit like 2 years ago here inside the womb of
beersandideas.com - and I don’t care. The only reason I post it now is that I want to
watch it one more time and I have no clou where I found it.
So the headline in this case is quiet telling.
Here’s what I don’t get: Why is there no such thing as a beer week in Germany, the home of great beer? Why can’t I go to a bar and taste countless amounts of different beers? And why does it appear as a dull thing to German breweries to bring together as many beer enthusiasts as possible to showcase their range of products and skills?
The definition of advertising used to be “The art of seperating people from their money” which means bring people to spend their money on a certain product.
Nowadays the definition seems to be bring people together with the product and see if they like it. If they do, great, job done. If they don’t, maybe your product sucks.
Long story short I think something like San Francisco’s beer week is a phantastic opportunity to get people to know your product. Of course you have to trust your product first. And that’s the problem. We kind of became so obsessed with the brand, we almost forgot about the product behind it.
Let’s go grasroots.
I had a vision: the next war will be borderless and fought by corporations!
Since more and more countries nutralise their abillity to attack due to peace treaties, with which they put in check dictators and countries that don’t satisfy their needs for ressources.
Declining economic revenues and big companies tendency to cannibalise competors fields of business will lead them to build up their armies. This trend will be lead by Google, Microsoft, Facebook, Apple and Murdochopolis.
The war will be a fregmented on and fought on many frontiers. Increasingly aggressive advertising with products and update subscriptions with punishments and threat of loss of personal data that is stored in the cloud of that corporation. Phone spyware, neural brainwave manipulation and more will be the threats to humans.
At some point goverments will be joining alliances with those corporations. Old treaties like NATO, Warshaw pact, UNO, etc. will cease to exist.
Even families will be split up according to their individual, or should I say former “personalised” and preferred usage preferences. It’s going to be a fight all against all. New laws will be passed, supported by the leaders of the individual corporations (Zuckerman, Gates, Jobs, etc.) allowing to kill users of the opposite Life-OS, as their programs/systems/ideologies will be called by then.
Supporting the fine arts like music, painting, high fashion and ass-kicking, California based clothing company RVCA presents their newest t-shirt design in style. Designed by New York über-artist Phil Frost it’s basically the first of it’s kind and shows the cross-over approach of the brand perfectly. And thanks to my sister in Sacramento, CA, I’m wearing it right now. Wowsies.
Tons of inspirational video material that makes you want to quit your job, move to California and spend your time with more usefull stuff like skateboarding, surfing, dancing, playing guitar, painting and training you find HERE.
Been to the Boros bunker last sunday. Haven’t been so impressed by art or architecure
in a long time. The bunker itself humbles you. And each room holds another surprise. It’s like a crazy-ass Disneyworld for art-lovers. Especially Olafur Eliasson’s work never ceases to amaze me. I’m not much of an art guy but this whole concept blew me away. Do yourself a favor and go there when in Berlin. Adman Boros managed to create a magical and inspiring place. Reservation is needed.
